From corporate success to therapeutic triumph
- Isabella Maria Bordoni
- Jun 27, 2024
- 6 min read
Updated: Sep 1
An excerpt from an interview
What inspired you to transition from your successful corporate career to becoming a therapist and coach, mainly focusing on sales, marketing, finance, and personal development?
I relinquished my last management position due to a disagreement over the company's future. It was tough to swallow, but I decided to accept the loss of my work, move on, and focus on coaching.
Throughout my career, I have coached and trained my team and students in sales, marketing, finance, and personal development. These are my core strengths in business.
When I faced my breakdown, the loss of our company, the divorce, and the loss of my luxury lifestyle, I realised how important it is to share how it was possible to build back my life with others. Who and what helped me, what journeys I decided to take and who inspired me deeply.
My failures and challenges made me understand how successful people usually find it hard to trust someone. With my life and business experience, my failures and my regained success, they know they can and are not alone.
Could you elaborate on your experience with RTT (Rapid Transformational Therapy) and how it differs from traditional coaching methods in helping your clients achieve lasting change?
Even though I succeeded again, I still lacked confidence in my romantic relationships and inner confidence and failed to speak on stage. Nothing helped address these issues until I met Marisa Peer at an event where she introduced Rapid Transformational Therapy (RTT).
Traditional coaching never made me understand how my subconscious created a belief that kept me safe during my childhood and stopped me from public speaking.
As a lifelong avid learner, I signed up for the comprehensive training program. It made me realise the outstanding effect RTT (Rapid Transformational Therapy) has.
An RTT session helped me understand the issue, the root cause, the belief my mind created years ago when I was a child, its role, function, and purpose, and set me free for good.
I realised the groundbreaking effect of the session when I was about to present in front of about 80 people. Without hesitation, I started to speak. I felt calm, happy, in control, and fully relaxed.
Unlike many hypnotherapy treatments, RTT does not rely solely on positive reinforcements. RTT therapy addresses the root cause of an issue, providing you with the most liberating understanding and transformative power to achieve long-lasting results.
That is why RTT has a permanent and all-pervasive impact, as it erases and eradicates issues at the core for life-changing benefits.
How do you integrate your extensive corporate background into your therapeutic approach, and what unique insights does it offer in helping your clients overcome challenges?
Knowing the ups and downs, the successes, and the failures and having lived through many challenges, I can effortlessly understand what my clients need. They know I have lived through it, how it feels to be in a position of power and have none to talk to. They are also aware of my in-depth knowledge of business traits, gained from the various positions I held during my career, which enables me to coach them professionally and privately.
My authenticity, my positivity and my true passion for them to grow! They appreciate my inner strength, the fact I have faced many upheaval times, and turmoil while I acknowledge exactly the overwhelming and deteriorating side of that.
From my side, I understand how courageous one has to be to reach out for help. To be authentic instead of hiding behind a smile in public and pretending “all is well”.
Can you share a particularly impactful success story from your work with RTT, where a client experienced significant transformation and growth under your guidance?
A 50-year-old female, CFO, is one of many. Below is how she answered my question about signing up for a free call:
What is key to you, and what do you wish to achieve?:
Recurrent depressive disorder with alcohol abuse and binge eating phases, difficulty falling asleep, self-doubt, self-sabotage, and therapy fatigue: I have been in treatment on and off for over ten years, but it doesn't get me anywhere. My acceptance of the situation is there, but it doesn't make me happy. I want to try a new approach. My family doctor suggested you and your method.
Results after Rapid Transformational Therapy and Coaching:
She feels happy and whole for the first time in her life.
She is unquestionably happy (her words).
Alcohol is of no interest to her anymore. She can drink one glass of wine, which is fine.
She started new hobbies (playing the harp, the instrument she always wanted) and learning new languages.
She is setting healthy boundaries.
She can write and express herself positively and competently, and is respected, listened to, and acknowledged in both her private and professional life.
She is aligned inside out and feels authentic for the first time.
She feels comfortable in her skin.
She feels confident.
Her wishes materialise in her life, one after the other.
No more therapy is needed.
No more gratification is needed. She effortlessly dropped that after the 3rd session.
She is fulfilled and has finally turned her life around.
She still cannot believe that, after all these years of misery, she has finally arrived, feeling whole and being herself.
If you could change one thing about your industry, what would it be and why?
If there is one thing I could change about our industry, it would be for coaches and therapists to truly understand and acknowledge their abilities and limitations in supporting their clients.
They must embody humility and authenticity. To practice what they preach. They should openly communicate with clients about their expertise and whether they are the right fit for them.
Additionally, they must be transparent about their qualifications.
Why? Clients entrust their well-being to these professionals and deserve the best support from those who are genuinely suited to help them.
Tell us about a pivotal moment in your life that brought you to where you are today.
When all I worked for fell into pieces. After losing my job due to reorganisation, facing the failure of my marriage, and the liquidation of our company, all at the same time, I decided to visit an elderly care home. I asked if I could have lunch with a lonely resident for three months, as I had to work at the company during the notice period. I had no intention of spending more time than necessary with my co-workers.
An 84-year-old, well-groomed man was pleased to have lunch with me. That was the best decision I made in my moment of despair. He helped me understand life and its meaning, gave me inspiring books, and shared his life journey with me. We stayed in contact for many years until he peacefully went home (his saying).
For about a year, I lived a lie similar to Lady Jasmine Francis from the movie Blue Jasmine, played by Cate Blanchett. Remember when she had to move in with her poor sister after her husband had gone broke? When she met this stunning man on the aeroplane while still pretending to be successful and wealthy, instead of being vulnerable and telling him the truth?
I behaved the very same way. Whenever I left the apartment, I would dress up, wearing my expensive shoes and handbags. I smiled, still pretending I was successful, even though I wanted to cry and scream out my misery.
I had debts to pay, and sometimes lacked money to buy enough food.
But one day, this behaviour was too much to bear. I could no longer go on like this, not even in Switzerland, where one is not supposed to fail.
My life changed completely and took off to new heights the moment I left victimhood and took full responsibility for what happened; stopped blaming others; and, most of all, when I dared to be authentic, be myself, and share my failures and how I rebuilt myself.
What is your definition of women's empowerment? How do you see the role of women in business now and in the future?
For me, it is those women who have found their strength and stay in their power, are true to themselves, and take responsibility for their decisions. I see them as vibrant, driven women with a clear message, fulfilled by their passion for life, who combine their male and female power into one whole being. Their role improves step by step into a genuine partnership with men.
How do you promote and encourage the women who work for you or around you?
I want to bring out the best in a person! In my opinion, it cannot be achieved by pointing out the negative, but by changing their perceived, habitual angle towards the positive and enhancing that. People can grow with this attitude. They automatically start to think about their positive traits. Their positive feelings towards themselves grow slowly but steadily.
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